Don't Believe Everything You Hear On Cable News Channels

I was glad to see some of the national cable networks using experienced meteorologists during their coverage of hurricane Rita yesterday. Seems like CNBC and Fox News Channel are contracting with AccuWeather since Joe Bastardi was on both channels. I don't agree with Joe all of the time, but I think he is brilliant and has a tremendous understanding of tropical meteorology. He knows what he is talking about.

On a regular basis, most of the cable news channels have some very nice looking people doing the weather segments, but they are people who in MOST cases clearly have no working knowledge of the science. Sure, they are very good looking people and speak very clearly. And, they have very nice clothes. But, putting somebody like that on the air doing weather during a dangerous hurricane is dangerous in itself.

I will be the first to admit I am not good looking, I have no hair, and I don’t have particularly good taste in clothes. And, I have a south Alabama drawl. As a young child I lived in Greenville for many years, and my southern accent has deep roots in Butler county. I am not your standard TV person. I love the science of meteorology, but am not overly thrilled about being on TV.

But I have studied meteorology for a large percentage of my life. Not only in college, but also in this weather office, and the other weather offices where I have worked over the past 27 years. I still have so much to learn, but experience is a great teacher.

I upgraded my American Meteorological Society Seal of Approval to the new “certified broadcast meteorologist” designation earlier this year so people watching can know that I am serious about what I do. I have a real passion for weather, and I have tried to learn from many mistakes over the years. And, the learning process continues every single day.

I will assure you all of the meteorologists in our operation (there are four of us employed by ABC 33/40, and three more that are on our team from The Weather Company, for a total of 7) are serious about the weather. I think long time blog readers understand that.

Surely after this hurricane season the cable channels will invest in qualified meteorologists for their on-air weather positions. I was at my mom’s place yesterday installing a piece of electronic equipment for her, and the TV was on a national cable channel. I was shocked at the inaccuracies and misinformation.

Nope, I have absolutely no interest in any national job; I am here to stay. But, this is a call for Fox News Channel, MSNBC, and CNN to continue to seek out certified meteorologists in the future. I think the public will and should demand it. Those pretty people can review movies or interview movie stars. Maybe even read the news.
Posted by Margie Richardson - Rainbow City  
on September 20, 2005, 8:17 pm
Joe Bastardi is an pompous horses heiney... I think he needs to leave the Red Bull alone and stay off the TV! Maybe he and the Mayor of NO could start a reality show together!! There I am off my soapbox ;) Have a GREAT evening :)

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Posted by Tracy  
on September 20, 2005, 8:37 pm
James, for as long as I can remember I have either watched you on TV or listened to you on the radio when you were in Demopolis at that station. You may not consider yourself a TV or radio person, but you are exceedingly good at it and enjoyable to watch/listen to. I haven't seen many people who can stand in front of a TV camera for hours during uninterrupted severe weather coverage to keep viewers informed. Your passion for what you do is clear and that translates better over the TV than hair and designer clothes! Thanks for taking care of us!

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Posted by  
on September 20, 2005, 8:42 pm
James I remember when I used to listen to you and Dave Baird on WTBC.....Before FM was big......Grants......on tenth street...BABY!!.....I know this thing is going to turn and head West.....according to models...But it is eery watching it go NW now.......

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Posted by  
on September 20, 2005, 8:52 pm
I'm glad to see that most of the Birmingham stations are serious about weather coverage. The competition has made for better weather forecast on the local stations. 42 has a lot of catching up and 21's weather is beamed in from a station in Philadelphia. Other markets take weather less seriously IE: Jullian Barbarie on the FOX L.A. station. Easy on the eyes but comes across as a dumb blond.

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Posted by John T.  
on September 20, 2005, 9:08 pm
James, one thing I here from people about what they like about you is you are so down to earth, and your knowledge of Alabama Geography. You have gotten a lot a peoples attention by nameing basis land marks in their neighborhood, so they know your serious & careing since you get out & about and pay attention to these "mom & pop" places so to speak. They really come to attention when you call out their street. THANK YOU FOR BEING WHO YOU ARE & GOD BLESS!

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Posted by   www
on September 20, 2005, 9:41 pm
You may not be thrilled about being on TV, but the thought of watching the weather without the knowledge and experience of ABC 33/40 and WxCo's mets in control, literally scares some people. You represent that team in the most awesome way. You set the standard for TV meteorology, by allowing for a balanced, experienced product and getting the attention of your viewers when it's needed most. I am just one person whose life you have impacted; there are many more. I have to use my two cents of the dollar to give you a pat on the back. God Bless de WX4TCL

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Posted by Monica  
on September 20, 2005, 9:46 pm
James, You have saved countless numbers of lives and for that you will always be a leader, role model and hero. If there is ever a weather situation, I turn to you. My husband worked for 3 months last year cleaning up after Charley and his friends and while he was in West Palm Beach he asked me to find out what you had to say about Jeanne. Now he is in Biloxi and he calls me several times a day to find out whas the staff of 33/40 have to report on Rita. Thanks for the valuable information that I can pass along to my husband to keep him safe. And no matter what the critics say, your "wall to wall coverage" of dangerous storm situations is the best change that ABC 33/40 made when they "built their station around us."

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Posted by  
on September 20, 2005, 9:52 pm
I echo what the above people said. You actually have a very good television charisma and a clear speaking voice and more importantly an amazing knowledge of Alabama geography. I swear, I think you know every single landmark in North and Central Alabama and that's very important when connecting with people on a local level.

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Posted by  
on September 21, 2005, 12:49 pm
I agree with James. I wish that the cable networks would get with the program. The best way to send a message is for people to stop watching some of that junk. Much of the stuff that passes for "news" these days any better, either, but that's another story...

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Posted by  
on September 24, 2005, 9:46 am
Hey everyone. There is usually a daily Weekend Video Web Update. But I haven't seen any reference to a Web Update yet. I checked the the Weather Discussion, but it'a Friday Afternoon post and this is Saturday AM. Will they be a weekend Video Weather Discussion like James does. I've noticed this is the first time i've not seen on on a Weekend day. Thanks


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