I had a rare opportunity to view severe weather coverage on Birmingham television from home. Sunday night, when severe thunderstorms developed over north-central Alabama, I was home with our 8 year old. With my wife out of town, I was pretty much in the baby-stting mode, watching everything unfold with my laptop and the home television while John Oldshue, Brian Peters, and J.B. Elliott staffed the weather office. I must admit it was great being able to see our live Pinpoint Doppler Radar on our new digital signal, WJSU-DT 9.2 from Bald Rock mountain just east of Leeds. This is also available on WCFT-DT 5.2 on our 2,000 foot tower in Tuscaloosa county. The radar is on those channels 24 hours a day, seven days a week.
When southern Pickens county and northern Sumter counties in west Alabama went under a tornado warning at 7:14 p.m., we went into “wall to wall” coverage. This is a promise we made 9 years ago when ABC 33/40 signed on the air; anytime any county in the Birmingham market is under a tornado warning, we provide long form coverage.
Sure, this will generate a few nasty e-mail messages and phone calls, but a overwhelming majority of our viewers have responded positively. In fact, overnight ratings from Sunday night show the audience increased from a 12.7 at 7:00 during regular programming to a 14.5 rating at 8:00 during weather coverage. And, ABC 33/40 was first place in the market at that time by far. We thank you for your trust.
I will be the first to say I understand frustrations when you are trying to watch a program and it is interrupted by weather coverage, but soon in the new digital TV era will be able to put the regular program on one of our multicast channels and you won’t miss anything if you choose not to watch tornado coverage. We will probably go to this plan at some point during the middle of this year. Bring on the digital TV era!
When southern Pickens county and northern Sumter counties in west Alabama went under a tornado warning at 7:14 p.m., we went into “wall to wall” coverage. This is a promise we made 9 years ago when ABC 33/40 signed on the air; anytime any county in the Birmingham market is under a tornado warning, we provide long form coverage.
Sure, this will generate a few nasty e-mail messages and phone calls, but a overwhelming majority of our viewers have responded positively. In fact, overnight ratings from Sunday night show the audience increased from a 12.7 at 7:00 during regular programming to a 14.5 rating at 8:00 during weather coverage. And, ABC 33/40 was first place in the market at that time by far. We thank you for your trust.
I will be the first to say I understand frustrations when you are trying to watch a program and it is interrupted by weather coverage, but soon in the new digital TV era will be able to put the regular program on one of our multicast channels and you won’t miss anything if you choose not to watch tornado coverage. We will probably go to this plan at some point during the middle of this year. Bring on the digital TV era!
on March 14, 2005, 10:15 pm
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