Tips For Beginners

Plenty of young people read this blog, including those who are majoring in meteorology and planning on getting into the broadcast business. With graduation time upon us, and seniors on the street looking for that first job, I thought I would post a list of phrases I DON’T want to hear from a television meteorologist on a resume tape…

*”Sunny SKIES”. Look out the window and count the number of skies above. There is only one! I have no idea where the plural thing comes from, but the SKY is sunny (not skies!!!). This is an old, canned TV weather term.

*”High pressure is in firm control of our weather”. Another old, lame TV weather term. Yes, high atmospheric pressure usually means sinking air, and that subsidence leads to dry and fair weather. When people ask me about the weather in the checkout line of the supermarket or the ball park, I have never used that line. On the air we are simply communicating the weather on a one on one basis; we need to talk to the audience that way.

*”The temperature outside is 84 degrees”. Anytime you are doing the weather on television, you are ALWAYS taking about the weather outside, and you don’t have to say that. I don’t think I have ever talked about temperatures inside our studio other than times the air conditioning system is down!

The bottom line is that on a television weathercast you have to simply communicate with your audience like you talk with a person you know. Forget all of the old, canned TV terms; you are simply there to tell a good weather story. Don’t try to be a “TV weather person”, just be yourself!
Posted by  
on May 18, 2006, 8:53 pm
LOL... I know the feeling James. In my line of business we describe vehicles all the time, and I hate to hear someone say "the car is white in color", ...ummm HOW ELSE IS IT GOING TO BE WHITE????.... and I play on the one that says "Its blue in color"... the only other way it can be blue, is to be depressed.

Oh, and just one more... those who describe someones complextion as medium skinned - but pronounce it as if it was spelled SKIN-DID.


Lastly - do you know there is no such thing as a hot water heater??? Why would you need to heat HOT water????

Im Done.

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Posted by John T.  
on May 18, 2006, 9:21 pm
James , I've got one that I have never really understood & wonder if it should be used ..... "locally severe thunderstorms" ?? Maybe its just my sometimes ignorant self . LOL

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Posted by Margie Richardson - Rainbow City  
on May 19, 2006, 5:19 am
James...You say one that cracks Mallorie and I up! There is an "outside chance of rain." Well, we hope that it is outside..:) Keep up the good work!!

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Posted by  
on May 19, 2006, 5:28 am
Don't forget that temperatures and rainfall are never above nor below NORMAL...Nothing about weather is normal! Both can only be compared to AVERAGES, which usually only account for the past thirty years, amounting to a mere hiccup in true climatology.

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Posted by  
on May 19, 2006, 7:20 am
My pet peeve: "The wind is calm." If it's calm, that means there is no wind!

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Posted by Bill  
on May 19, 2006, 8:47 am
Why do you drive on a parkway and park in a driveway?

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Posted by Craig  
on May 19, 2006, 9:04 am
And why do people say, "I could care less" when they are trying to say that they do not care at all about something. What they should say is that I COULD NOT care less. If I can care less, that means I do care at least some... deep thoughts on the blog this morning. :-)

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Posted by  
on May 19, 2006, 9:05 am
“Simply communicate” Now that’s funny, coming from you. Because bludgeoning your audience with an over indulgence of useless information during “weather events” has become your trademark.

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Posted by  
on May 19, 2006, 9:40 am
Motts, when does James give "useless information?" In a storm situation, whether or not the information is "useless" depends on where you live. For me in Shelby County, details on tornadic activity in Blount County doesn't matter to my life. However, I would rather have James and company warning people than reading about deaths due to no warnings. Seriously, weather people are caught between a rock and a hard place. You warn and people complain, you don't and people complain.

I imagine you have close to 100 cable channels. If you don't like severe weather coverage, change the channel. Better yet, read a book. No one forces you to watch.

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Posted by   www
on May 19, 2006, 10:46 am
I don't think James gives "useless information". I have learned so much from him and his team - and I thank him for that!! :)

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Posted by  
on May 19, 2006, 10:56 am
I agree with everything you say, especially about reading a book (at least a good one). It just bothers me that ratings and ego must get in the way of what should be a simple forecast of the weather.
Don't get me wrong; I'm a weather nut, the wilder the weather the wider my grin, but when one sees the obvious attention getters of a weather forecast/situation/ you have to wonder what these weather people deem important. I am not questioning James Spann's integrity as a human being (I believe him to have the utmost in moral fiber), but the corporate muckty mucks that only see the almighty dollar.


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Posted by Clay  
on May 19, 2006, 1:09 pm
I struggle to find where an ego is getting in the way of ABC 33/40's weather forecasting. It has always been pretty clear, without too much fuss about anything.

Of COURSE people are going to say things like "This is a potentially life-threatening tornado" when in fact it may not be on the ground. It is him using phrases like that that really stress the particular importance of one situation over another. I'm heading to the basement either way, but I doubt everyone will go to their safe place if CBS 42 just breaks in every 15 minutes and says Tornado Warning Jefferson County, now back to programming.

You want sensationalized weather and overcompensating egos? Watch The Weather Channel. Now THERE'S a good laugh.

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